The operating system for soil intelligence
MeteoTrack connects soil data, agronomic decisions, and execution into a continuous loop – turning one-off soil tests into measurable, recurring performance gains for commercial farms.
A €50B market running on fragmented decisions
European farmers spend over €50B annually on fertilisation and crop inputs. Yet the process – from soil testing through advisory to execution – remains fragmented across multiple providers with no feedback loop.
Data is generated but rarely translated into verified, on-farm decisions. The result: billions lost to suboptimal input use every season.
From fragmented data to a continuous intelligence loop
MeteoTrack deliberately unbundles soil testing as a low-friction, regulation-aligned entry point – then re-bundles advisory, planning, and execution into a continuous, data-driven cycle.
Every season, the system collects new data, verifies previous decisions, and improves recommendations. The result: compounding intelligence that makes each hectare more productive over time.
Sampling
Analysis
Intelligence
Recommendations
Execution
Verification
Each season builds on the previous one – compounding intelligence.
Proven traction in a large, underserved market
Active users (17x growth in 2 years)
Processed into proprietary soil intelligence datasets
Employees across operations, science, and technology
Active markets across Europe
Partnerships (John Deere, PAN, SGGW, Nordkalk)
Full financial model available under NDA upon request.
Built by operators, not academics
Leadership team with proven SaaS scaling experience, deep agronomic domain knowledge, and operational capability across 7 EU markets.
Paul Hersztowski
CEO & Founder
Built and scaled 6 companies, including Printbox – a SaaS platform operating in 50+ countries (incl. Walmart). Leads strategy and growth.
Greg Slota
Head of Operations
Former Institute of Meteorology. EU and World Bank project experience. Manages field operations and sampling logistics across Poland.
Greg Szczepańczyk
CTO
Co-creator and former CTO of Printbox. Designed and scaled global SaaS platforms. Leads technical architecture and platform development.
Tom Szołdrowski
Head of Precision Agriculture
Joanna Ostafin
Head of Product & Growth
Lucas Saran
Head of Sales
Sebastian Bartosik
Head of Business Development
Why MeteoTrack
Mandatory entry point with built-in demand
Compulsory EU soil testing provides a paid, low-friction acquisition channel.
Structural LTV expansion from data continuity
One-off tests convert into recurring advisory and execution cycles.
Recurring, non-discretionary revenue model
Subscriptions anchored to mandatory testing with high retention.
Asset-light, capital-efficient model
No fertiliser inventory or balance sheet exposure.
Attractive unit economics from built-in upsell
Low CAC with early conversion into higher-value services.
High ARPU in commercial farm segment
Medium and large farms generate repeat, multi-layer revenue.
Integrated where others are fragmented
Existing players own one slice of the value chain. MeteoTrack connects sampling, advisory, and execution into a single loop – creating compounding data advantages season over season.
| Sampling companies | Traditional labs | Precision ag platforms | Fertilizer distributors | MeteoTrack | |
|---|---|---|---|---|---|
| Soil sampling (field ops) | ● | ○ | ○ | ○ | ● |
| Soil analysis (lab) | ○ | ● | ○ | ○ | ● |
| Agronomic advisory & planning | ○ | ○ | ● | ○ | ● |
| Implementation support | ○ | ○ | ○ | ● | ● |
| Own technology platform | ○ | ○ | ● | ○ | ● |
| Proprietary soil ground-truth data | ○ | ○ | ○ | ○ | ● |
| Verified decision feedback loop | ○ | ○ | ○ | ○ | ● |
| Recurring revenue model | ○ | ○ | ● | ○ | ● |
Regulation and cost pressure create structural demand
Regulation reshapes farm economics
EU Farm-to-Fork targets ~50% nutrient loss reduction by 2030. CAP 2023-27 links subsidies to verifiable environmental outcomes. Soil is now a regulated, audited production asset.
Input volatility destroys the volume model
Fertiliser Price Index up +140%. Fertiliser represents up to 50% of variable crop production costs. The cost base is structurally higher.
Digital agriculture becomes decision infrastructure
~30% of medium and large EU farms use digital tools, mainly for guidance and mapping. Value is shifting from hardware to intelligence. Poland is the fastest growing market.
Request our pitch deck
We share our detailed pitch deck, financial model, and growth plan with qualified investors under NDA. Currently raising our next round.
We respond within 24 hours. All materials shared under NDA.